Two Coasts, One Salty Obsession

We’re a t-shirt company based in Cocoa Beach, Florida, but our salt story started on the Boardwalk in Santa Cruz, California. We grew up in sand, sun, and salt air, so coastal life isn’t a vacation to us - it’s just life. Living on both coasts taught us this: t-shirts are the unofficial uniform everywhere, but some places demand more from tees than others.

When we moved from cool California mornings to Florida heat that doesn’t quit, our usual surf tees failed us. If they were light enough, they were see-thru and shredded after a few washes. If they were sturdy, they'd turn into portable saunas with sweat marks for days. The tees with great designs were always boxy and refused to shrink. The ones that actually fit right screamed tourist and still managed to turn a size too small the second they hit the wash.

We started making our own tees because we couldn’t find anything light enough to survive Florida weather. And because our whole life revolves around coastal living, we wanted designs that actually felt like us - what we do, where we go, and the salty world we live in. We’re picky about fit and feel, so we went all-in on the hunt for the perfect tee.

We dialed it in: the softest, most premium Airlume cotton, a breezy 4.2 oz weight, and a build that can hold up to real Florida living. And we kept things simple. Every tee in our lineup uses the same fit, the same fabric, the same quality - so once you find your size, you can trust every tee will feel just right. No guesswork, no surprises. Just your everyday, all-day tee.

Turns out, we weren’t the only ones looking for that perfect lightweight Florida-living tee.

We’ve grown into a crew of Florida folks chasing the same thing - and right alongside them, a whole bunch of out-of-staters who wanted a tee that felt like sunshine, salt air, and a good day. Somewhere along the way, we picked up locals at heart, people who might not live here but live the vibe.

That’s what we design for: real life, wherever you end up.

And honestly? We love what we do, and we think it shows. We’re storytellers at heart - in the designs, in the emails, in all the salty moments we get to share with you. Bringing you along for the ride is half the fun.

Our Florida tees are made for locals at heart, no matter your zip code. If salt feels like home, you’re our people.

Welcome to Salt + Threads.